IWD market research expands management22.06.2021 IWD market research GmbH, which is specialized in trade market research, is expanding its management team. Sandra Baethge is the managing director with sole authorization of representation with effect from June 2021 and Kordula Later takes over the position of authorized signatory. Together with Marcus Körner, managing director and owner of the company, they now form the new management team.
With a degree in business administration in international management, Sandra Baethge has built up the international business of the IWD in 23 European countries over the past 15 years. In addition to the strategic support of the key accounts, Sandra is significantly involved in the product innovations. In addition, since 2015 she has been teaching “quantitative market research” at the Department of Business Administration Retail at the Baden-Wuerttemberg Cooperative State University Heilbronn, specializing in consumer goods retailing, fashion management and digital commerce management.
As an employee from the very beginning, Kordula Later has been an important part of the company for 20 years. During her time at IWD, Kordula made a significant contribution to the development and expansion of the business area in the region of Germany, Austria and Switzerland. She has been looking after German and Austrian customers for many years, is head of the project management team and is an important source of inspiration in the development of our process and quality management.