Smartphone based customer surveys at the point of sale
When investigating the attitude, motivation and needs, concerning the purchase of a product, the time between the actual act of purchase and the interview plays an important role. Often interviews are conducted weeks or months later. The customer has to remember his partly implicit behaviour and – which is even worse – he has to feel his emotional experiences again.
In contrast the IWD focusses on interviews directly after the act of purchase at the point of sale. For you we are on-site, where the purchase takes place, where purchase decisions are made – at the store. Our employees are standing in the check-out area of your stores, in the car dealer, in the fast food store, in the shopping mall, at the roadhouses, in the movie theatre and on festivals.
Can you inspire customers? Did your salespersons understand the customers’ needs? Are your products arranged in a way that the customers are motivated to buy them? Do you have a good range of services? How do the customers perceive the design of the salesrooms? We measure the satisfaction and customer loyalty on the basis of up-to-date methods and evaluate key factors to optimise customer commitment.