Precise capturing of glances directly at the POS in order to track the purchase motivation and purchase decision processes of your customers

From the conception of the research design and data collection across all European countries to data analysis, reporting and presentation we offer eye-tracking studies to you as a full package as well as modular. Our research expertise involves capturing of visual focusses, path tracking, shop window analysis, packaging studies and advertising research.
Ø Seconds
per product
of spotlights
Ø Impressions
per minute
To See and to be seen

Eye-Tracking studies answer the following questions:

With eye-tracking decision making processes can be investigated and understood

IWD Eye-Tracking offers you key benefits:

Pathways Analysis
Catchment area measurement