Your mobile research institute

Retail research in Europe

As one of the first German market research institutes, IWD conducted smartphone-supported face to face surveys, developed their methods and technology over the past 15 years, gained experience with mobile solutions on the European market, and today embodies mobile research like no other company in the field. What is a megatrend of market research for many today it has been the daily business of IWD for more than 15 years.

The IWD Market Research Institute was founded in 1998 in Magdeburg, Germany, and has been a reliable partner in the business and brand industry for more than 20 years. Currently, the company employs 50 interdisciplinary project managers in 25 countries in Europe and the USA and has an international field staff of more than 15.000 trained interviewer, tester and mystery shopper. The company is a member of prestigious industry organizations such as ADM, BVM and Esomar and is active in a series of scientific and social work groups.

IWD is currently one of Europe’s fastest-growing market research agencies. In addition to the existing IWD national offices, the company also plans to open other locations in Northern and Southern Europe this year.

As a full-service Institute, the company offers an entire spectrum of services, from problem analysis, methodology and content design, field coordination through to the issuance of reports and presentation of results.

In the field of retail market research, IWD has top-class expertise, especially on the subject of catchment area measurement, distribution quality and GEO-marketing, and is therefore offering a comprehensive design and consulting portfolio.

Mobile retail research

Mobile research – the current megatrend in the industry – has been on the IWD´s daily agenda for more than 17 years. For us, this means 17 years of technical and methodological advancement, and experience in more than 5.000 mobile research studies, with over 10 million people surveyed.

For our clients it means professionally organized smartphones that support surveys, counting, observations and mystery shopping assignments in currently 25 European countries and the USA.


Choose experience, flexibility and performance.

Analysing consumer behaviour –
Understanding customers

We combine advanced technology and international expertise in the areas of trade and brand. IWD stands for international face to face surveys using innovative mobile solutions on behalf of the retail and branding industry.

Using mostly our own employees in the European cities and with the help of our partners, going beyond the borders of Europe, we became leading specialists in POS (point of sale) market research. With offices in 26 countries and more than 1.000 partners on 5 continents we provide our clients various methods to systematically implement projects for international market research studies.

Knowing what your customers think

The classic brick-and-mortar retail and the branded product industry have been undergoing serious market changes for some time due to social developments. On one hand, established tools of market penetration still offer enormous optimisation potential, but on the other hand, the future is getting closer every day, with developments such as internationalisation, branch expansion and systematisation, and accords between brick-and-mortar retail, convenience and online retail, household advertising and social media, and issues of sustainability and credibility.

IWD assumes the partnership as a strategic insight and foresight agency for business and brands in international markets and is dedicated to the latest challenges with its innovative approaches and tools.
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