De | En | Intern
market research
for retail and brand in Germany and Europe
IWD expands to the USA International research
15.000Mystery Shopper
and Interviewer
23country operations
in Europe
and the USA
3 MioCustomer survey
per year
market research
15.000 Mystery Shopper and Interviewer 22 European countries and the USA 3 Mio customer survey per year
Innovative tools for market research Excellent expertise

About the IWD

Who we are

With more than 3 million surveys and mystery shopping services on site, we are one of the leading institutions in retail market research in Europe. With 23 country operations and more than 15.000 interviewers and mystery shoppers, IWD offers special services related to retail. Technological innovations, internationalisation and dedication to unconventional solutions are the decisive drivers of growth. IWD is one of the fastest-growing market research agencies in Europe.
your mobile research institute

What we do

We offer our clients unique solutions and methods in the areas of mystery shopping, POS (point of sale) customer surveys, optimisation of direct household advertising with measurements of catchment areas and analysis of quality distribution, using mobile devices like smartphones and tablets. IWD realizes and coordinates international full service market research projects in Europe as well as worldwide for the commerce and industry sector.
mobile retail research

Why choose us

Long-standing partnerships with the major trading and brand companies in Europe have lead IWD to develop a Europe-wide and systematic high-performance research. The widespread presence of interviewers in 22 European countries and the USA, the quick and uncomplicated implementation of the projects as well as the impressive quality maintaining techniques through the use of modern technology, they are all unprecedented achievements.
what makes iwd different

We are pioneers

The opportunity to optimize the realization and quality of face to face market research projects with the help of new smartphone technology was recognized in 2003 by the IWD. During a time in which smartphones and apps were not popular, IWD used the first blackberries with own software to do huge face to face projects. Since then the IWD market research GmbH is one of the pioneers in mobile research.
Pioneers in mobile research
23 country operations in Europe and the USA
Above 15.000 interviewers and mystery shoppers
Above 3 million surveys and mystery shopping services a year

News & Stories

The Team is growing

IWD is growing further and is now deploying 49 colleagues in different departments. The biggest growth is in our D/A/CH team and Business Intelligence (BI) department... IWD Management-Team

Expansion to the USA

After an intensive test period IWD expanded to North America in the beginning of the year by adding the USA as the first American country with an own fieldwork organization to the IWD portfolio... International research

Procuration for Sandra Baethge

In the beginning of 2018 Sandra was given procuration for the IWD market research GmbH. Being the head of the international project management she has been leading the international teams... read all news

Join the IWD Team

You are open-minded, self-confident, patient and not scared to talk to people and want to work as mystery shopper, store checker or as face to face interviewer? get in contact


Newsletter & Blog

Subscribe to our English-speaking Newsletter. You will receive informations about the IWD market research GmbH and the latest news about market research and trade fairs.