IWD is certified to ISO 20252

The IWD was successfully certified to ISO 20252 on June 12, 2019 and bears the seal of approval for market, opinion and social research with the awarding of the certification certificate by the German Institute for Quality and Certification DIQZ.

"For us, the certification process was, on the one hand, a perfect opportunity to integrate many already-established quality assurance measures into a strategic quality management system. On the other hand, it was a chance to put a large number of process flows and documentation to the test. The professionalization of our QM significantly improves quality transparency for our customers" says Marcus Koerner, managing director of the IWD market research institute.

ISO 20252 is the international industry-specific quality standard for market-, opinion- and social research. The new standard sets specific requirements for quality management and project management, as well as for the entire research process, from data collection to data processing and analysis to reporting. Specific requirements for quality assurance measures in different phases of the research process as well as structured and transparent documentation are required.

How do our customers benefit from ISO certification?

• All research processes are now subject to a continuous process of improvement, which means that both employees and management are constantly working on quality optimization measures. Instruments and measures have been introduced to achieve a high level of awareness and discipline to improve performance in line with customer demands.
• In order to achieve greater quality transparency vis-à-vis the customer, suitable quality-related measures and control instruments were introduced. These enable potential errors to be identified at an early stage and allow us to counteract against undesirable developments at any process level.
• Through further professionalization in the area of standardization and process systematization, we achieve better reproducibility of procedures and thus higher data quality, all without losing flexibility in terms of our individual customer requirements.
• Our customers now benefit from continuously improved processes, avoidance of error susceptibilities in the process, increased quality transparency and reliable research methods.

The certification was carried out by Mr. Michael Brandmaier from the German Institute for Quality and Certification DIQZ. The certification was awarded on June 12, 2019.