Pathways analysis – for an optimal store design and perfect placement of goods and sales
An optimal design of the sales area increases the quality of the customers’ visit, creates additional frequency and increases the length of stay in the store. In combination with a feedback survey of your customers, this tool not only helps you to use your sales area more effectively but also to target your customers more effectively. Pathways analysis will increase the time customers spend in the store, create a more present product placement and thus increase the productivity of the sales floor.
The Customer on the track
The walkway analysis helps you to answer your questions:
Succeeds in the sale