Pathways analysis – for an optimal store design and perfect placement of goods and sales
An optimal design of the sales area increases the quality of the customers’ visit, creates additional frequency and increases the length of stay in the store. In combination with a feedback survey of your customers, this tool not only helps you to use your sales area more effectively but also to target your customers more effectively. Pathways analysis will increase the time customers spend in the store, create a more present product placement and thus increase the productivity of the sales floor.
The Customer on the track
The walkway analysis helps you to answer your questions:
How does the customer move on the sales floor?
In which order are different product areas accessed in the market?
Which areas are always accessed first?
Which product groups are most frequented? Who accesses these product groups?
Where are the least frequented ("dead" zones) areas in the market?
Where are there navigational barriers?
What influence do navigational aids / promotional measures and placements of endcaps have on the pathway?
How strongly are placements of special offers perceived?
How long is the customer in the store or in a specific area goods?
How long does the customer wait at the cash register?