Marcus Körner
Managing Director
Managing director and sole shareholder of the IWD Group, he acquired professional experience in the areas of neurobiology, marketing, media production and technology before founding the IWD market research Institute in Magdeburg, Germany, in 1998.
Born in 1971, in Magdeburg, he completed a medical-technical education in 1988 and 1989 at the Institute for Neurobiology and Brain Research Magdeburg. There, he was mainly involved in the technical measurement of brain functioning. After further studies in the area of radio technology and IT electronics in Wuppertal from 1990 to 1993, he studied marketing in Leipzig until 1998.
In the final year, he founded the media agency Körner & Partner, which is specialized in the European radio market. He assumed the role of chief editor of the radio station Radio Europe based in Daun/Eifel from 1998 to 2001. He founded the IWD market research Institute in 1998.
In 2004, together with a partner, Körner founded Medialysis GmbH, a company that is specialized in telemetric measurement of radio usage.
For that reason, he was chosen among the „30 people of Magdeburg’s future“ in 2007. In the following year the IWD market research Institute was nominated for the German Market Research Award for its Medialysis System; and in 2009, it was honoured as the most family-friendly company in Magdeburg with the „Work-Life-Balance Award“.