As one of the first German market research companies IWD realised smartphone based face to face surveys. During the last 19 years IWD developed several methods, techniques and captured the European markets with it. Therefore IWD market research GmbH is the best partner for you in smartphone-based research. Through our modern and high-performance technology we offer several features for high quality mobile market research.
Highest level in methods and an optimal quality management
Offline technology – our software works even without internet connection and reception on our devices
Wide ranging portfolio of questionnaires, answers and scales
Opportunity to include photo/audio/video recordings, as well as signature panels
Professional field leadership and multilingual reporting systems
Complex filtering and plausibility checks
Barcode and OR-code scanner
Who invented it?
The major trend of market research – our daily business since 15 years
1998-2003
First step to develop a short message system (SMS) customer survey
March 2003
Marcus Körner, CEO and owner of IWD attended the Cebit, where the first smartphone Blackberry 6230 was presented
May 2003
IWD orders 50 Blackberries 6230 including Software licenses of FORMS
June 2003
FORMS software has been customized to depict customer surveys on Blackberry
July 2003
Installation of an own Blackberry server system
October 2003
IWD is the first company who does public mobile customer surveys for public transport systems
2004
Expansion to more than 300 blackberry devices
2005
Development of an own survey software as Java-application