Pioneers in mobile research

High end – unlimited

Technology for mobile customer surveys at the POS

As one of the first German market research companies IWD realised smartphone based face to face surveys. During the last 19 years IWD developed several methods, techniques and captured the European markets with it. Therefore IWD market research GmbH is the best partner for you in smartphone-based research. Through our modern and high-performance technology we offer several features for high quality mobile market research.

Highest level in methods and an optimal quality management

Who invented it?

The major trend of market research – our daily business since 15 years


First step to develop a short message system (SMS) customer survey

March 2003

Marcus Körner, CEO and owner of IWD attended the Cebit, where the first smartphone Blackberry 6230 was presented

May 2003

IWD orders 50 Blackberries 6230 including Software licenses of FORMS

June 2003

FORMS software has been customized to depict customer surveys on Blackberry

July 2003

Installation of an own Blackberry server system

October 2003

IWD is the first company who does public mobile customer surveys for public transport systems


Expansion to more than 300 blackberry devices


Development of an own survey software as Java-application
What makes IWD different