We have been informed that our company name has been misused in the US in line with ominous research projects. Please be careful. Our company does not carry out research projects in cooperation with Amazon.
European Leader on site
POS Customer Survey | On-Site Survey | Customer Journey Analysis | NPS Analysis
Mystery Shopping | E-Mystery Shopping | Pathways Analysis | Eye-Tracking
360 Degree - Tools for your Management decisions
Leading Trade Companies trust us for 20 Years
ISO certificated Retail expertise and Innovation
ISO certified quality market research
Our customers base their decisions on survey data that they can trust on. As an ISO certified market research institute, IWD offers the best methodologies, processes, and data quality, as well as maximum quality transparency. Learn more...
We are the only European market research institute that operates with interviewers and mystery shoppers nationwide in 25 European countries. From Moscow to Lisbon, all surveys and assignments at your POS are conducted by interviewers from the IWD.
With its solutions and products, IWD is highly specialized in retailing and commerce. With 20 years of experience in retail market research, we have a high level of expertise in the areas of property and expansion, category management, retail marketing and customer experience.
No. 1 on site
We are one of Europe's leading market research institutes with 3 million personal POS customer surveys and mystery shopping assignments, and the No. 1 in POS interviews on the sales floor. We combine on-site personnel with innovative technologies and unconventional solutions that meet the highest quality standards. We deliver data and insights you can count on.
In 2003, IWD was one of the first to develop smartphone-based POS customer surveys, and today has many years of technological and methodological expertise. Innovative tools such as bigdata software, possibilities of artificial intelligence and self-learning systems are continuously integrated into the methodological portfolio.