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European Leader on site

Customer Insights POS Customer Survey | On-Site Survey | Customer Journey Analysis | NPS Analysis Learn more

Customer Insights – IWD Tools

Develop customer centricity through more customer understanding. This allows you to achieve higher customer frequency, higher customer satisfaction and an increased re-purchase rate through more customer loyalty. Create customer experiences and recognize consumer trends ahead of the competition.

POS Customer Survey
On-Site Survey
Customer Journey Analysis
NPS Analysis
Shop Insights Mystery Shopping | E-Mystery Shopping | Pathways Analysis | Eye-Tracking Learn more

Shop Insights – IWD Tools

The optimal shop design, effective product and offer placement, modern and functional furnishings, stimulating shelf placement, the right paths and motivated staff – all crucial elements for your shop’s success.

Mystery Shopping
E-Mystery Shopping
Pathways Analysis
Eye-Tracking
Marketing Insights Catchment Area Study | Distribution Quality Measurement Learn more

Marketing Insights – IWD Tools

The analysis of your catchment areas makes it possible to reduce the distribution of advertisements to an optimum level without divergence loss. Our advertising measurements analyze which instruments and messages motivate your customers to visit the shop. Put your budgets into action.

Catchment Area Study
Distribution Quality Measurement
Competitor Insights Price Acquisition | Frequency Measurement Learn more

Competitor Insights – IWD Tools

More and more companies are professionalizing the observation of their competitors. Through covert frequency measurements, price assessment, and analysis of the competition’s product lines, you receive valuable data in the fight for more customers. Recognize the developments in your competition earlier than ever before.

Price Acquisition
Frequency Measurement

360 Degree - Tools for your Management decisions

Leading Trade Companies trust us for 20 Years

ISO certificated Retail expertise and Innovation

ISO certified quality market research Our customers base their decisions on survey data that they can trust on. As an ISO certified market research institute, IWD offers the best methodologies, processes, and data quality, as well as maximum quality transparency. Learn more...
Europewide We are the only European market research institute that operates with interviewers and mystery shoppers nationwide in 25 European countries. From Moscow to Lisbon, all surveys and assignments at your POS are conducted by interviewers from the IWD.
RetailExperts With its solutions and products, IWD is highly specialized in retailing and commerce. With 20 years of experience in retail market research, we have a high level of expertise in the areas of property and expansion, category management, retail marketing and customer experience.
No. 1 on site We are one of Europe's leading market research institutes with 3 million personal POS customer surveys and mystery shopping assignments, and the No. 1 in POS interviews on the sales floor. We combine on-site personnel with innovative technologies and unconventional solutions that meet the highest quality standards. We deliver data and insights you can count on.
InnovationDrivers In 2003, IWD was one of the first to develop smartphone-based POS customer surveys, and today has many years of technological and methodological expertise. Innovative tools such as bigdata software, possibilities of artificial intelligence and self-learning systems are continuously integrated into the methodological portfolio.

The latest from IWD

Insights2019

Under the motto "The Bigger Sense", market researchers and marketers met for two days in Frankfurt at the Insights2019, organized by the trade magazine planning & analyze and HORIZONT... Read article

ISO certification

IWD was successfully certified according to ISO 20252 on 12.06.2019 and carries the quality label of market, opinion and social research, awarded by the German Institute for... Read article

Store of the Year

As in the previous years, the IWD met with the “who's who” of the German commercial real estate scene within the scope of the commercial real estate congress (Handelsimmobilienkongress) in Berlin... Read article
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Newsletter Subscribe to our English-speaking Newsletter.
I agree that my information of the newsletter formular are collected and processed. More information about handling with user data you can find at Data Protection Declaration.
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