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European Leader on site

Customer Insights Speech-to-Text | POS Customer Survey | On-Site Survey | Customer Journey Analysis | NPS Analysis Learn more

Customer Insights – IWD Tools

Develop customer centricity through more customer understanding. This allows you to achieve higher customer frequency, higher customer satisfaction and an increased re-purchase rate through more customer loyalty. Create customer experiences and recognize consumer trends ahead of the competition.

Speech-to-Text
POS Customer Survey
On-Site Survey
Customer Journey Analysis
NPS Analysis
Shop Insights Mystery Shopping | E-Mystery Shopping | Pathways Analysis | Eye-Tracking Learn more

Shop Insights – IWD Tools

The optimal shop design, effective product and offer placement, modern and functional furnishings, stimulating shelf placement, the right paths and motivated staff – all crucial elements for your shop’s success.

Mystery Shopping
E-Mystery Shopping
Pathways Analysis
Eye-Tracking
Marketing Insights Catchment Area Study | Distribution Quality Measurement Learn more

Marketing Insights – IWD Tools

The analysis of your catchment areas makes it possible to reduce the distribution of advertisements to an optimum level without divergence loss. Our advertising measurements analyze which instruments and messages motivate your customers to visit the shop. Put your budgets into action.

Catchment Area Study
Distribution Quality Measurement
Competitor Insights Price Acquisition | Frequency Measurement Learn more

Competitor Insights – IWD Tools

More and more companies are professionalizing the observation of their competitors. Through covert frequency measurements, price assessment, and analysis of the competition’s product lines, you receive valuable data in the fight for more customers. Recognize the developments in your competition earlier than ever before.

Price Acquisition
Frequency Measurement

Speech-to-Text at POS
Understand your customers' needs with AI-based technologies.

Immerse yourself into the world
of your customers at the POS

AI-based technologies now finally make it possible to analyse a large number of consumer stories at the POS. We identify your success drivers for more insights.

Learn more

Leading Trade Companies trust us for 20 Years

Customer satisfaction survey 2019

Measurement
Net Promoter Score

Rate with top grade
for total satisfaction

Satisfaction index
for project management

ISO certificated Retail expertise and Innovation

ISO certified quality market research Our customers base their decisions on survey data that they can trust on. As an ISO certified market research institute, IWD offers the best methodologies, processes, and data quality, as well as maximum quality transparency. Learn more...
Europewide We are the only European market research institute that operates with interviewers and mystery shoppers nationwide in 25 European countries. From Moscow to Lisbon, all surveys and assignments at your POS are conducted by interviewers from the IWD.
RetailExperts With its solutions and products, IWD is highly specialized in retailing and commerce. With 20 years of experience in retail market research, we have a high level of expertise in the areas of property and expansion, category management, retail marketing and customer experience.
No. 1 on site We are one of Europe's leading market research institutes with 3 million personal POS customer surveys and mystery shopping assignments, and the No. 1 in POS interviews on the sales floor. We combine on-site personnel with innovative technologies and unconventional solutions that meet the highest quality standards. We deliver data and insights you can count on.
InnovationDrivers In 2003, IWD was one of the first to develop smartphone-based POS customer surveys, and today has many years of technological and methodological expertise. Innovative tools such as bigdata software, possibilities of artificial intelligence and self-learning systems are continuously integrated into the methodological portfolio.

The latest from IWD

LOCA conference

Edition #6 of LOCA conference in Wiesbaden under the motto LOCATION NOW: Retail as a Service: Retail experts discussing on how retailer can digitalise their stores... Read article

Expansion goes on

From February 2020, the IWD market research institute is now represented in Moldavia with an own interviewer field, carries out face to face customer surveys... Read article

16th HIK 2020

Under the motto "The retail property as place 2 be", top experts from retail and real estate as well as investors, project developers, architects and store designers met in Berlin... Read article
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Newsletter Subscribe to our English-speaking Newsletter.
I agree that my information of the newsletter formular are collected and processed. More information about handling with user data you can find at Data Protection Declaration.
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