IWD is certified according to ISO 20252
We are pleased to inform you that the IWD Market Research Institute was successfully certified according to ISO 20252 on June 12, 2019 and bears the seal of approval for market, opinion and social research with the award of the certification by the German Institute for Quality and Certification (DIQZ).
"For us, the certification process was on the one hand a perfect opportunity to integrate many already established quality assurance measures into a strategic quality management system, and on the other hand to put a large number of process sequences and documentation to the test. The professionalization of QM significantly improves quality transparency for our customers," says Marcus Körner, managing director of the IWD market research institute.
Industry-specific quality standard
ISO 20252 is the international industry-specific quality standard for market, opinion and social research. The new standard defines concrete requirements for quality management and project management, as well as for the entire research process, from data collection to data processing, analysis and reporting. Concrete requirements for quality assurance measures in different phases of the research process as well as structured and transparent documentation are required.
The certification was carried out by Mr. Michael Brandmaier from the German Institute for Quality and Certification DIQZ. The certification was awarded on June 12, 2019.
The IWD is looking forward to continuing our successful cooperation.