Market research Germany
IWD was founded in 1998 in Germany and is still headquartered in Magdeburg today. Project management, sales, customer support and data analysis are controlled centrally in Germany. Along with expansion and systematic coordination of international activities, the home market of Germany, with its revenue share of 20%, still plays an important role. The extensive German field organization includes more than 1.000 interviewers, mystery shoppers and testers.