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International market research

Market research Bulgaria

We started our own activities in Bulgaria in June 2008. For years before that, we had been implementing research projects in cooperation with local field institutions, but the time came to build up a field organization with our own project management. Today, we are represented in the country’s center with project management in Sofia and in the East, on the Black Sea coast, in Varna. In 2013, the IWD country operation has an extensive field organization with about 650 interviewers, testers and mystery shoppers.
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