The Team is growing
IWD is growing further and is now deploying 49 colleagues in different departments. The biggest growth is in our D/A/CH team and Business Intelligence (BI) department. Especially with its focus on BI, IWD now has more personnel capacities to stay closer to the current developments in the market, spot trends early and therefore provide customized tools for its clients.
Expansion to the USA
IWD has already been operating as a retail market researcher in Europe for 20 years. By running 22 country divisions IWD is present in almost all European countries. Now it is time to venture across the Atlantic. After an intensive test period IWD expanded to North America in the beginning of the year by adding the USA as the first American country with an own fieldwork organization to the IWD portfolio. Therefore, the number of IWD country divisions increases to 23.
International market research
Procuration for Sandra Baethge
In the beginning of 2018 Sandra was given procuration for the IWD market research GmbH. Being the head of the international project management she has been leading the international teams in currently 22 countries for already 14 years now. Additionally, Sandra is teaching at the Duale Hochschule Baden Württemberg in Heilbronn quantitative market research at the chair of business administration/ consumer goods.