De | En | Pl | Intern
market research
for retail and brand in Germany and Europe
Innovative tools for market research Excellent expertise
15.000Mystery Shopper
and Interviewer
21country operations
in Europe
3 MioCustomer survey
per year
International market research in 21 European countries Learn more

About the IWD

Who we are

With more than 3 million surveys and mystery shopping services on site, we are one of the leading institutions in retail market research in Europe. With 21 country operations and more than 15.000 interviewers and mystery shoppers, IWD offers special services related to retail. Technological innovations, internationalisation and dedication to unconventional solutions are the decisive drivers of growth. IWD is one of the fastest-growing market research agencies in Europe.
your mobile research institute

What we do

We offer our clients unique solutions and methods in the areas of mystery shopping, POS (point of sale) customer surveys, optimisation of direct household advertising with measurements of catchment areas and analysis of quality distribution, using mobile devices like smartphones and tablets. IWD realizes and coordinates international full service market research projects in Europe as well as worldwide for the commerce and industry sector.
iwd research tools

Why choose us

Long-standing partnerships with the major trading and brand companies in Europe have lead IWD to develop a Europe-wide and systematic high-performance research. The widespread presence of interviewers in 21 European countries, the quick and uncomplicated implementation of the projects as well as the impressive quality maintaining techniques through the use of modern technology, they are all unprecedented achievements.
what makes iwd different

Let´s talk

The IWD team will be happy to assist you in planning and implementing your projects. Our passion for what we do, a long-standing experience in international market analyses and our self-developed tools make IWD your reliable partner for international market research. Get in touch with us, our team will be delighted to advise you.
the iwd management team
21 country operations in Europe
Above 15.000 interviewers and mystery shoppers
Above 3 million surveys and mystery shopping services a year

News & Stories

IWD enlarges office – Relocation to city centre

After 15 years at the Lorenzweg IWD is now relocated at the Hasselbachplatz 3 in Magdeburg.
First view of the office

12 new employees

During the first quarter of the year IWD had to run a recruitment marathon. IWD set new positions in the field of marketing and quality management.
Our new team members

Congress of German market research

„Influencing on entrepreneurial decision“ was this year`s central theme of the 51st congress of the German market research. Review congress

German congress for trade properties

Once again, IWD was one of the sponsors of this event, including a sponsorship for the award „Store of the year“ as well. read more


Newsletter & Blog

Subscribe to our English-speaking Newsletter. You will receive informations about the IWD market research GmbH and the latest news about market research and trade fairs.

You also can subscribe the RSS Feed off our German Blog!