De | En | Intern
market research
for retail and brand in Germany and Europe
Innovative tools for market research Excellent expertise
15.000Mystery Shopper
and Interviewer
21country operations
in Europe
3 MioCustomer survey
per year
International market research in 21 European countries Learn more

About the IWD

Who we are

With more than 3 million surveys and mystery shopping services on site, we are one of the leading institutions in retail market research in Europe. With 21 country operations and more than 15.000 interviewers and mystery shoppers, IWD offers special services related to retail. Technological innovations, internationalisation and dedication to unconventional solutions are the decisive drivers of growth. IWD is one of the fastest-growing market research agencies in Europe.
iwd management team

What we do

We offer our clients unique solutions and methods in the areas of mystery shopping, POS (point of sale) customer surveys, optimisation of direct household advertising with measurements of catchment areas and analysis of quality distribution, using mobile devices like smartphones and tablets. IWD realizes and coordinates international full service market research projects in Europe as well as worldwide for the commerce and industry sector.
your mobile research institute

Why choose us

Long-standing partnerships with the major trading and brand companies in Europe have lead IWD to develop a Europe-wide and systematic high-performance research. The widespread presence of interviewers in 21 European countries, the quick and uncomplicated implementation of the projects as well as the impressive quality maintaining techniques through the use of modern technology, they are all unprecedented achievements.
what makes iwd different

We are pioneers

The opportunity to optimize the realization and quality of face to face market research projects with the help of new smartphone technology was recognized in 2003 by the IWD. During a time in which smartphones and apps were not popular, IWD used the first blackberries with own software to do huge face to face projects. Since then the IWD market research GmbH is one of the pioneers in mobile research.
Pioneers in mobile research
21 country operations in Europe
Above 15.000 interviewers and mystery shoppers
Above 3 million surveys and mystery shopping services a year

News & Stories

IWD enlarges office – Relocation to city centre

After 15 years at the Lorenzweg IWD is now relocated at the Hasselbachplatz 3 in Magdeburg.
First view of the office

12 new employees

During the first quarter of the year IWD had to run a recruitment marathon. IWD set new positions in the field of marketing and quality management.
Our new team members

Congress of German market research

„Influencing on entrepreneurial decision“ was this year`s central theme of the 51st congress of the German market research. Review congress

Join the IWD Team

You are open-minded, self-confident, patient and not scared to talk to people and want to work as mystery shopper, store checker or as face to face interviewer? get in contact


Newsletter & Blog

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