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market research
for retail and brand in Germany and Europe
Innovative tools for market research Excellent expertise
15.000Mystery Shopper
and Interviewer
21country operations
in Europe
3 MioCustomer survey
per year
International market research in 21 European countries Learn more

About the IWD

Who we are

With more than 3 million surveys and mystery shopping services on site, we are one of the leading institutions in retail market research in Europe. With 21 country operations and more than 15.000 interviewers and mystery shoppers, IWD offers special services related to retail. Technological innovations, internationalisation and dedication to unconventional solutions are the decisive drivers of growth. IWD is one of the fastest-growing market research agencies in Europe.
your mobile research institute

What we do

We offer our clients unique solutions and methods in the areas of mystery shopping, POS (point of sale) customer surveys, optimisation of direct household advertising with measurements of catchment areas and analysis of quality distribution, using mobile devices like smartphones and tablets. IWD realizes and coordinates international full service market research projects in Europe as well as worldwide for the commerce and industry sector.
iwd research tools

Why choose us

Long-standing partnerships with the major trading and brand companies in Europe have lead IWD to develop a Europe-wide and systematic high-performance research. The widespread presence of interviewers in 21 European countries, the quick and uncomplicated implementation of the projects as well as the impressive quality maintaining techniques through the use of modern technology, they are all unprecedented achievements.
what makes iwd different

Let´s talk

The IWD team will be happy to assist you in planning and implementing your projects. Our passion for what we do, a long-standing experience in international market analyses and our self-developed tools make IWD your reliable partner for international market research. Get in touch with us, our team will be delighted to advise you.
the iwd management team
21 country operations in Europe
Above 15.000 interviewers and mystery shoppers
Above 3 million surveys and mystery shopping services a year

News & Stories

Sponsor of the DHIK & Stores of the Year

IWD is again sponsor of the German Trade Property Conference in Berlin. The industry meeting at the beginning of the year is a source of inspiration, because the trade industry needs new concepts and not only more areas.
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Sponsor of the USC fencing team

Starting from this year IWD is the sponsor of the youth fencing team of the University Sports Club Magdeburg. For the upcoming season we wish all fencers diligence, discipline, ambition and sporting luck.
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New project teams in Southern Europe

Being focussed on retail research, IWD pushes forward its expansion strategy. From November 2014 on, the company offers its services POS customer surveys as well as mystery shopping also in Portugal and Spain.
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Supporting girls´ living group

The therapeutic intense living group for girls “Ars Vivendi” opened a house and offers a secured and peaceful environment for girls with traumatic backgrounds.
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Newsletter & Blog

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