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Who we are

With more than 2 million surveys and mystery shopping services on site, we are one of the leading institutions in retail market research in Europe. With 16 country operations and more than 7.000 interviewers and mystery shoppers, IWD offers special services related to retail. Technological innovations, internationalisation and dedication to unconventional solutions are the decisive drivers of growth. IWD is one of the fastest-growing market research agencies in Europe.


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What we do

We offer our clients unique solutions and methods in the areas of mystery shopping, POS (point of sale) customer surveys, optimisation of direct household advertising with measurements of catchment areas and analysis of quality distribution, using mobile devices like smartphones and tablets. IWD realizes and coordinates international full service market research projects in Europe as well as worldwide for the commerce and industry sector.


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Why choose us

Long-standing partnerships with the major trading and brand companies in Europe have lead IWD to develop a Europe-wide and systematic high-performance research. The widespread presence of interviewers in 16 European countries, the quick and uncomplicated implementation of the projects as well as the impressive quality maintaining techniques through the use of modern technology, they are all unprecedented achievements.


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16 country operations in Europe
Above 7.000 interviewers and mystery shoppers
Above 2 million surveys and mystery shopping services a year
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